YouTube will automatically mark some videos as “made for kids” without a publisher’s input, too. In other words, video publishers manually mark some videos “made for kids” when they’re uploaded.
YouTube may also use viewer reports and machine learning algorithms to identify videos made for kids. YouTube expects video publishers to flag their channels and videos as “made for kids” if these rules apply.
Children are not the primary audience, but the video is still directed to children based on factors such as the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more. The FTC sets the guidelines on which videos are “made for kids.” Here’s how Google explains it:Īccording to the FTC’s guidance on the Children’s Online Privacy Protection Act (COPPA), a video is made for kids if: For example, Google has removed features like comments and donations on children’s videos. These changes are designed to protect children 13 and under. If YouTube considers a video or channel “made for kids,” it will restrict many features for that video or channel. Even if you’re an adult, you won’t be able to use a variety of features while watching one of these “made for kids” videos. COPPA is a law from 1998, but Google paid $170 million to the FTC to settle allegations it didn’t do enough to comply with COPPA in 2019. YouTube made this change because of the Children’s Online Privacy Protection Act. 
COPPA Explained: Why Is YouTube Doing This?
0 kommentar(er)
